“Our product may be very traditional, but the approach is not. We took a simple product that’s usually in the background, a product that nobody really understands or care much about – and brought it into the spotlight,”
- Audrey Chew, Founder
The You Tiao Man brand identity embodies our mission and what we stand for:
Food made with Integrity, Service from the Heart, Innovation at the forefront
”知“ : shaped like a running man represents the speed of which we learn, adapt and innovate in the marketplace. The product that we produce is traditional one, but the approach is modern and cutting edge.
”口“ : shaped like a speech bubble. This component is shaped like a speech bubble, because it is through word of mouth and a solid reputation that leads us to our current success.