“Our product may be very traditional, but the approach is not. We took a simple product that’s usually in the background, a product that nobody really understands or care much about – and brought it into the spotlight,”
- Audrey Chew, Founder
The business started out as a humble hawker in the 1940s, and in recent years Audrey has taken over and transformed it to a multi-chain food manufacturer.
Today we are one of the largest wholesalers of You Tiao to hotels, caterers, restaurants, foodcourts and hawkers in Singapore.
In 2021, we achieved a significant milestone and began distribution to supermarkets in Singapore, selling directly to consumers island-wide.
At You Tiao Man, heritage and traditions are preserved, along with the classic great taste!
We believe that we need to innovate in order to protect and preserve our heritage.
You Tiao Man is the first company to introduce the Charcoal You Tiao in Singapore. It has proved to be a great success with F&B establishments in Singapore.
Our Wholegrain You Tiao is the first in the world and is proudly developed here in Singapore by You Tiao Man. In collaboration with Health Promotion Board, we developed a healthier You Tiao that contains 10% wholegrains and is proud to be awarded the Healthier Choice Symbol.
You Tiao Man also constantly creates seasonal fun and tasty variations of traditional classics!
So whether you are a food business or simply a consumer, we have just the right product for you.
You Tiao Man products can be easily prepared in the convenience of your home in less than 10 minutes.
Halal certified, our products fit into all your household appliances easily. Air Fry, Toast, Oven Bake or Deep Fry, they taste great!
Enjoy these high quality products in the convenience of your own homes!
The You Tiao Man brand identity embodies our mission and what we stand for:
Food made with Integrity, Service from the Heart, Innovation at the forefront
”知“ : shaped like a running man which speaks of the speed of which we learn, adapt and innovate in the marketplace. The product that we produce may be traditional, but our approach is modern and cutting edge.
”口“ : shaped like a speech bubble, we take pride in upholding our reputation and credibility through the word of mouth, that led us to our current success.